Getting you and your business to its destination - PULP Consultants – the first thing to come in your mind when thinking business
Get to know us
We are a firm founded in 2010 in Perivale London.
The main purpose of the firm was to provide business solutions through effective strategies – soon we landed in a situation where we were majorly advising businesses on saving costs through effective procurement solutions and managing the supply chain in an efficient manner.
Our initial clients were mainly contract furnishing companies and student accommodations.
It was just a matter of time when we started helping bed and breakfasts and mid-tier stay-ins with their procurement requirements.
In 2013 we got our first procurement contract with a four-star hotel in central London, where we were required to oversee the complete revamp of an 80-room property.
From there onwards, it was no turning back.
To date we have delivered more than 80 projects around the world, including in the UAE, Saudi Arabia, Qatar, Kuwait and Tanzania.
The edge we have among our competitors is that Saad, our team lead, is a chartered accountant and has sat on both sides of the table.
Therefore, we clearly understand what an organisation is really after when it comes to quality, costs and customer services.
With transparent process flows and direct access (if required) to the vendors for our clients, it gives them confidence in our professionalism – easy-to-follow paperwork along with team progress presentations at regular intervals adds client confidence as well as a feather to our cap.



Our mission
Our mission is to support hospitality businesses in achieving operational excellence through strategic and efficient procurement solutions. We help hotels, resorts, and hospitality operators optimize their supply chains, reduce costs, and source high-quality products and services. By leveraging industry expertise, supplier networks, and data-driven insights, we ensure transparency, value, and reliability in every procurement decision. Our goal is to enhance profitability while maintaining the highest standards of quality and guest experience.
Our vision
Our vision is to become a trusted strategic partner for the hospitality industry by setting new standards in procurement excellence. We aim to empower hotels, resorts, and hospitality operators with innovative sourcing solutions, strong supplier networks, and transparent procurement practices. Through expertise, integrity, and market insight, we strive to enhance operational efficiency and long-term value for our clients. Our goal is to contribute to the growth and sustainability of the global hospitality sector.


Our team
Our strength lies in our individuality. Set up by Saad Athar, the team strives to bring in the best talent in various fields, from Customer engagement, Product selection to interior design and timely delivery with customer satisfaction.


Saad Athar
Founder / CEO


Directors & Board Members


Sales


Marketing


Interior Design


